Just Doers

Let's co-build the tools you need,
with AI by your side.

We use AI to help you design and co-create custom tools that fit your workflow.

Start Co-Building

The AI Imperative

⚠️ We believe in acting now—not out of panic, but with intention.

The leaders below call for speed. We agree—but speed means nothing without direction. That's why our workshops are built around mindful implementation.

Ginni Rometty
"AI will not replace humans, but those who use AI will replace those who don't."
— Ginni Rometty
Former CEO of IBM
Eric Schmidt
"Ignore AI and risk becoming irrelevant... Adopt it, and adopt it fast."
— Eric Schmidt
Former CEO of Google
Sam Altman
"The obvious tactical thing is just get really good at using AI tools."
— Sam Altman
CEO of OpenAI
Satya Nadella
"The application layer is collapsing into agents."
— Satya Nadella
CEO of Microsoft
Dario Amodei
"AI is starting to get better than humans at almost all intellectual tasks, and we're going to collectively, as a society, grapple with it."
— Dario Amodei
CEO of Anthropic
Sundar Pichai
"AI is the biggest shift of our lifetimes."
— Sundar Pichai
CEO of Google
Reid Hoffman
"AI is going to reshape every industry and every job."
— Reid Hoffman
Co-founder of LinkedIn

Build the Right Tools—Together, Faster, with AI

We don't just deliver AI solutions.

We partner with your team to help design, prototype, and build custom tools that fit your workflows—using AI to accelerate development, reduce friction, and unlock new creative possibilities.

AI helps us build faster and smarter.

Streamline Internal Workflows

We help your team design and build custom coordination tools—automating routine steps and simplifying collaboration. With AI-assisted development, you can move from concept to working solution faster than ever.

Accelerate Sales Execution

Co-create the internal sales tools you've always needed: lead capture, follow-up flows, qualification dashboards. We guide your team in shaping the logic—AI helps bring it to life, fast.

Craft Smarter Marketing Tools

From interactive content tools to lead-gen microsystems, we help your team prototype and ship tailored marketing utilities, quickly and iteratively—with AI as a build partner.

Upgrade Support Systems

Need tools to triage tickets, route queries, or manage customer feedback? We co-develop solutions with your ops and support teams—designed around your workflows, with AI speeding up the build, not dictating the outcome.

Speed Up Product Development

We help product teams bring internal tools to life—spec trackers, feedback tools, usability logs—by embedding AI into the development process, not the product unless it makes sense.

Support Smarter Decisions

Dashboards, planning boards, or scenario simulators—we help shape and ship the decision-making tools your team needs. Your strategy, your logic—built with AI's help.

Reimagine Talent Tools

Whether it's screening, reviews, or internal mobility, we co-create lightweight, adaptable HR tools using AI-assisted workflows. You bring the context—we help you make it real.

Empower Learning & Growth

Design personalized training or onboarding tools with us. We help turn your team's knowledge into systems—faster—with AI reducing build time and unlocking new formats.

The Doers

Meet the duo who delivers

Cath

Cath

The Growth Engine

A powerhouse operator who scales what works and ditches what doesn't. With 15 years of experience (including a decade growing Odoo into a global beast), she's developed a strong sense about the rapid evolution in the business applications ecosystem. She's now advocating an AI-native approach in the way we'll design and ship business apps.

Fred

Fred

The Creative Trigger

A builder and brand mind with a bias for action. After a successful career leading development teams, he started coding himself just 3 months before the launch of OpenAI and hasn't looked back. He's now widely known for his AI-assisted coding initiatives, including the AI Jingle Maker (65,000+ users), fully coded with AI and featured on the Talk Python To Me podcast.

From Zero to Custom Tools, Co-Created with AI

A deep dive into AI-powered toolmaking, built on purpose. Learn by doing—together.

We believe AI should be transparent, useful, and shaped by the people who use it. That's why our workshops are hands-on and collaborative—we don't build behind closed doors, we build with you.

Each session is designed for individuals or teams exploring AI for the first time. Through a structured discovery process, we help you identify where AI can meaningfully support your work—and, if it makes sense, we co-create a real, working tool that brings your ideas to life.

These tools are optional—but highly encouraged. In just a few hours, they turn abstract potential into something tangible: a lightweight, AI-powered app that fits your workflow. Each one stands on its own, but can also plug into your broader systems.

We also integrate proven third-party solutions—automation platforms, enrichment APIs, and more—so we can focus on what matters most: building something functional, fast, and future-ready.

🔥 Ignite

3 hours

Explore what AI can do for you. Understand the AI landscape and how it applies to your work. This session is designed to evaluate your AI literacy and provide a clear, up-to-date overview of the AI ecosystem — from the launch of OpenAI's API in late 2022 to today's state-of-the-art.
We focus especially on AI-assisted coding and how it enables the rapid creation of custom business tools.

You get:

  • A 3-hour guided workshop tailored to your industry
  • A clear understanding of AI's current capabilities
  • Exposure to real examples of AI-built business tools
  • Guidance on identifying high-impact use cases in your org

Ideal for: Individuals or teams exploring where to start or seeking internal alignment

🛠️ Build

1 day

Co-create your first AI-powered tool. Turn your ideas into action.

We spend a full day with your team, discussing your pain points and identifying a high-value workflow to automate or enhance, then co-developing a working AI solution using AI-assisted development — delivered and deployed by the end of the session.

You get:

  • Morning discovery and scoping
  • A fully built, tested, and deployed AI web app
  • Onboarding materials and integration support

Example outputs:

  • Custom CRM tools
  • Multimodal Content creation
  • Internal data assistants
  • Voice-to-structured-report apps
  • Basic offer generator

🚀 Scale

1–2 weeks

Build robust, scalable AI systems. Go beyond prototypes — integrate AI into your core workflows. This intensive sprint helps you scale your AI efforts with production-ready systems.

Whether you're building multi-user consumer-facing tools, internal platforms, or end-to-end automations, we co-develop scalable applications designed for real-world deployment and long-term impact.

You get:

  • Initial planning + long-term roadmap
  • 5–10 days of collaborative development
  • A fully deployed AI app (external or internal)
  • Documentation and rollout support

Example outputs:

  • End-to-end sales assistant: Scrapes, enriches, drafts, logs to CRM
  • Pipeline intelligence dashboard: Tracks deals, recommends actions
  • Field operations tool: Assigns jobs, gathers inputs, auto-generates reports
  • Customer journey orchestrator: Maps touchpoints, personalizes engagement
  • Knowledge base assistant: Ingests docs, answers queries, suggests updates

Why We Co-Create Custom Tools Using AI

We don't just build tools for you—we build them with you, using AI to speed up the process, unlock new possibilities, and make the experience as valuable as the outcome.

It's like a hands-on workshop meets rapid prototyping: you learn by doing, uncover insights along the way, and walk out with something real that reflects your goals.

Co-creating a tool forces clarity. It sharpens the problem, reveals workflow friction, and shows where AI can meaningfully help—whether that means automating tasks, guiding decisions, or streamlining communication.

These AI-coded tools become catalysts:

They align teams, accelerate decision-making, and transform abstract ideas into concrete action. Even a lightweight prototype can spark momentum—and often surfaces the next opportunities to optimize.

We also see this process as a form of applied AI literacy. It helps teams understand how AI works in context, what's feasible today, and how to think creatively (and critically) about AI-enabled solutions.

The result? Teams that are more capable, confident, and curious—not more dependent.

Every engagement ends with something you can actually use: a working tool, built together, that's ready to test, evolve, or integrate—whatever comes next.

Each engagement ends with something real—not just strategy, but a working AI system you can use, test, and evolve.

What Would You Like to Build First?

Start where it matters. Not everything needs to be automated—but the parts of your workflow that slow you down? That's where a custom tool, co-built with AI, can make a real difference.

Choose a process that drains time or energy.

We'll help you design and co-create a lightweight tool—faster and smarter—with AI as your development partner.

Best In Class Tools

We use best in class tools to co-develop custom software.

Our Favourite Tools

Openai claude perplexity apollo lgm v0 vercel replit n8n firecrawl copilot netlify cloudflare railway vercel

🙌 Our Commitments

We believe AI is a powerful force—and like all tools, its impact depends on how it's used. Here's what we stand by:

Human-first always

We design AI that supports people, not replaces them.

Co-creation over imposition

Our tools are built with you, not for you.

Transparency > Hype

We demystify AI to help you own it—not fear it.

No weapons, no watchmen

We steer clear of lethal tech and surveillance. AI should protect freedoms—not erode them.

We don't pretend to solve every problem. But we do promise to help you use AI with clarity, creativity, and conscience.